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there are many aspects that go into this decision…let me start by what this actually means. I AM NOT LEAVING.  i am not going anywhere. it’s my honor to be able to create products for our little ones and to use my voice to advocate for the safety of our little ones.  what prompted even the thought of taking a break was inventory.  the truth is i under-projected and, as a result, i could not keep up with all of the amazing sales this year. (for example meadow has been out of stock for months.) while this is dream-come-true incredible, it also means there will be a short period of time where i run out of inventory, while we wait...

did you know it took me FIVE years before i was ready to share the ollie with your little ones?⁠⁠at the time, i was working full-time as a clinical social worker. so, every minute i wasn't working was spent delving into research and development. ⁠⁠i had to make the ollie into something that i wholeheartedly stood behind. and, it had to put our little one's needs and safety above all else. ⁠⁠plus, i knew nothing about starting a business. so, there's that part too. 

part 2 of 3 after the concept of below the shoulders, this was next ... it literally came to me while shopping in the aisles for a swaddle. well, i ended up just standing in the aisles for what felt like forever trying to understand all of the various size charts, weights, and fits. Oliver needed a more snug swaddle for sleep and a looser fit during his feeds, so did i buy multiple?! did i need to buy all the sizes? what if i got him the smaller one and he was too big? what if i got the smaller one and he outgrew it too quickly? when he outgrew a swaddle and i had to buy a new one, he always seemed to digress, struggle more...

part 1 of 3   last we left off, i had just created the swaddle for my foster son, Oliver.  i would love to now share how i actually came up with the design.                                  this is my why behind the design. as i mentioned, i tried every single swaddle on the market and none of them worked for Oliver.  so, in my head, i started combining the things that didn’t work in other swaddles with the things that Oliver needed but wasn’t available.

i have NEVER shared this part of my story. never. ⁠this is such a vulnerable part of my story to share and i never knew if i could express in words how sacred this is for me...⁠two months after Oliver was placed with me, my dad passed away. ⁠