it is about every detail (down the packaging) for me.
i have spent years designing The Alphie™ (launching 1/18/23!!). i wanted the product to be purposeful and i wanted the packaging to be part of the experience too.
the alphie is the next stage after the ollie, so i wanted the characters to reflect that change and growth too. i set out to make the characters that appear on The Ollie® keepsake box age just a little.
the characters are growing... just like your little one.
the alphie comes in its own special keepsake box and, yes, it includes a delicates laundry bag too.
just wait til you see the inside of the box!!!!