dreams do come true...



target swaddle baby new mom newborn


dreams do come true...⁠ ⁠

when i first started, every. single. person. told me "no".⁠ ⁠

every store, buyer, boutique, and person told me no and that i would never be able to compete with the big swaddle brands. ⁠ ⁠

the only thing that kept me going was the belief in The Ollie. that was all i had. ⁠ ⁠ and on my hardest days, i would walk the aisles of target and say to myself... "one day you are going to be on the shelves!"⁠ ⁠

and then i would get in my car and cry. but, i kept going. ⁠ ⁠

here we are 7 years later, and this moment is a true dream coming true. ⁠ ⁠

my biggest thanks goes to you, my Ollie Family. when no one believed in me, you were willing to give The Ollie a chance. and you have supported me, lifted me up, and encouraged me for the past 7 years in ways i think you will never know. ⁠ ⁠

this moment is for us. ⁠ ⁠

for the true background story on how this happened and also to hear me address the launch and how that works with our inventory issues, please click here (also why i chose to announce on March 24th). 

click here to see the actual moment where i saw the ollie at Target for the first time... and some dancing too :)

 hindi zeidman the ollie world target

i also wanted to provide more information on the Target stores that will have the ollie available. for this launch, there are a total of 27 states including: AL, AZ, CA, CO, FL, GA, IA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NE, NJ, NV, NY, OK, OR, PA, TN, TX, VA.

here is a breakdown of the 97 Target stores nearest you:

 as always, i wholeheartedly thank you!