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The Alphie Sleep Pouch is Launching 1/18 at 9am PST i really want to talk about the WHY behind the design.⁠ ⁠there were two things that i prioritized when it came to designing the alphie: ⁠ ⁠1. purposefully connecting the ollie to the alphie to make the transition easier for your little one. ⁠ ⁠2. safety.⁠ ⁠ so, let's talk about the 1st one (i'll go into more detail on the 2nd in my next post). ⁠ ⁠

i LOVE the inside of the box. it captures so much of how i feel and my hope for what the alphie brings to your amazing little ones... beautiful peaceful restful sleeps.⁠i want to create with purpose. ⁠i want to create with intention. ⁠i want to create with your little one's needs first and above all else.⁠

it is about every detail (down the packaging) for me. ⁠⁠i have spent years designing The Alphie™ (launching 1/18/23!!). i wanted the product to be purposeful and i wanted the packaging to be part of the experience too. ⁠

dear Ollie Family,  the moment WE (both you and me) have been waiting for is here… The Restock Is Coming. there is truly so much i have to say about this moment, but, for now, i want to start by giving an outline of the dates and details for the restock.  here is the plan… the restock will happen in two stages and here is a breakdown of what it looks like:   Stage ONE: When: September 30th at 9am PST What: Restock for Stone and Sky   Stage TWO: When: October 14th at 9am PST Where: Restock for Meadow and Lavender   i also want to make sure you know how much i appreciate and am grateful for your...

    dreams do come true...⁠ ⁠ when i first started, every. single. person. told me "no".⁠ ⁠ every store, buyer, boutique, and person told me no and that i would never be able to compete with the big swaddle brands. ⁠ ⁠ the only thing that kept me going was the belief in The Ollie. that was all i had. ⁠ ⁠ and on my hardest days, i would walk the aisles of target and say to myself... "one day you are going to be on the shelves!"⁠ ⁠ and then i would get in my car and cry. but, i kept going. ⁠ ⁠ here we are 7 years later, and this moment is a true dream coming...