"When my 2nd child was born I was introduced to the Ollie swaddle and it completely changed our understanding of how smooth naptime and bedtime can be with proper swaddling. We used the swaddle for every nap and bedtime as long as possible and were sad when our baby outgrew it. With my third baby we've been able to use both the Ollie swaddle and then transition into using the Alphie sleepsack and I've been so grateful for a product that is so thoughtfully produced and helps us all get the best sleep possible. The material keeps our baby warm without overheating her, secured without making her uncomfortable, and I have peace of mind putting her in it. Absolute necessity if you value sleep!"

"We got the Alphie early to try out. Our Iris loved the Ollie. I am still obsessed with baby burritos💕 We had to alternate right and left arms out for a while. She was so attached to the Ollie. But after using her Ollie with both arms out awhile we started naps in the Alphie. I think the tighter bodice reminds her of the swaddle and she loves the fabric. She will rub her fingers on it while she goes to sleep. We tried other sleep sacks too, but the Alphie is her clear favorite. Now we only use it at naps or bedtime to help with the sleep routine💕"

"I have a 15 month old we LOVE the Alphie. The transition from the Ollie swaddle to the Alphie was seamless. The design is both roomy and snuggly. With the signature Ollie velcro across the chest, my little one is secure and cozy all night. The moisture wicking material ensures that he is comfortable all year long. I cannot wait to see it in Target alongside the swaddle (hopeful thinking)."