Posts — 2 weeks old

By: Erin Junker, Pediatric Sleep Consultant   It’s the end of the day, Mom is exhausted, and baby seems fussy too. Why bother with a bedtime routine? Wouldn’t it be easier to just feed your little one and put her straight to bed? Why all the steps and the elaborate routine?  Here’s why: A bedtime routine, carried out with similar steps in a similar way each night, signals to your baby that we are transitioning from daytime (i.e. napping), to nighttime (i.e. the big, long sleep). It helps your baby understand that sleep-time is approaching, and gets her body ready to wind down and prepare for sleep.   Here are some suggested steps to a great bedtime routine, one that...

Safe Sleep is a critical topic to keeping your baby safe, so shouldn't the images you see from brands also show and demonstrate safe sleep?⁠⁠You should be seeing what you should be doing. ⁠⁠And, brands should be held accountable for showing safe sleep. ⁠⁠We want to support and encourage you on your safe sleep journey... and also lead by example. ⁠⁠⁠Here are some important sleep safety tips:⁠⁠1. Always place your little one on their back to go to sleep.⁠⁠2. Never use any bumpers or pillows or blankets in your little one's crib. Your crib should be completely empty during sleep.⁠⁠3. Use a firm and flat mattress.⁠⁠4. Never co-sleep with your little one. The safest place for them is in your...