By: Erin Junker, Pediatric Sleep Consultant   It’s the end of the day, Mom is exhausted, and baby seems fussy too. Why bother with a bedtime routine? Wouldn’t it be easier to just feed your little one and put her straight to bed? Why all the steps and the elaborate routine?  Here’s why: A bedtime routine, carried out with similar steps in a similar way each night, signals to your baby that we are transitioning from daytime (i.e. napping), to nighttime (i.e. the big, long sleep). It helps your baby understand that sleep-time is approaching, and gets her body ready to wind down and prepare for sleep.   Here are some suggested steps to a great bedtime routine, one that...

Written By: Neve Spicer Providing proper care to your baby begins with knowing best practices for safety. When it comes to their sleep accommodations, it's crucial that parents follow the American Academy of Pediatrics' recommendations for infant sleep until babies reach the twelve month mark. These rules help to eliminate the presence of choking and strangulation hazards, encourage correct positioning, and help parents understand lifestyle factors that can both increase and decrease the risk of SIDS. SIDS, or Sudden Infant Death Syndrome, refers to the unexplained passing of a child who is under a year old. Research into this devastating condition has revealed that safe sleep practices and lifestyle changes can be impactful in reducing SIDS risk. October is SIDS...

Safe Sleep is a critical topic to keeping your baby safe, so shouldn't the images you see from brands also show and demonstrate safe sleep?⁠⁠You should be seeing what you should be doing. ⁠⁠And, brands should be held accountable for showing safe sleep. ⁠⁠We want to support and encourage you on your safe sleep journey... and also lead by example. ⁠⁠⁠Here are some important sleep safety tips:⁠⁠1. Always place your little one on their back to go to sleep.⁠⁠2. Never use any bumpers or pillows or blankets in your little one's crib. Your crib should be completely empty during sleep.⁠⁠3. Use a firm and flat mattress.⁠⁠4. Never co-sleep with your little one. The safest place for them is in your...

Written By: Michelle C. Sleep EZzz Consulting When a baby is brought into this great big world – it is a truly remarkable moment. You glance down at your brand-new baby and your heart bursts with love. Fast forward to that those first few months at home, desperately trying to swaddle a tired and upset baby. Some swaddling blankets can have stiff Velcro, excess blanket, and just be a plain pain for a sleep deprived parent.  Your baby was in your womb, curled up and cozy for 9 long months. Now they have entered the world, everything is cold, hard and wide-open spaces. This is where the Ollie Swaddle comes into play! Babies love the secure and snug feeling while...

Hi, Ollie Family. I wanted to take some time and go through some of our most frequently asked questions with you.  1. When Can I Start Using My Ollie? You can actually start using your Ollie from day one, after your skin-to-skin time with your newborn. This can help to ease the transition from your little one from the womb to the outside world, by assisting in replicating the environment they were most used to... the womb. We have many parents who pack their Ollie in their hospital bag, so they can start implementing their Ollie right away and having it become part of their routine for their little one.    2. When Should I Transition to One or Both Arms Out...